BUS: Resources for Business Research

There are many places to find industry research, from articles to industry reports to government sources.

• Start by identifying your industry.  There are broad industry categories, such as retail or manufacturing, to more specific industry sub-categories, such as the retail shoe industry or the auto manufacturing industry.  It's often easier to find information on the broad industry rather than on more narrow or niche industries.  
• The  U.S. government classifies industries by what are called NAICS (North American Industry Classification System) codes. These are updated every 5 years. These codes can be useful for locating government information on industries. Some databases and other resources may also use NAICS codes to organize industry information.
• See below for databases and government information sources.  In addition to these, trade associations may also provide industry reports.  These are often findable via a Google search.

To locate government industry reports in Google.  Enter in your industry and add site:.gov  For example, airline industry site:.gov