BUS 100 Case Research Resources
The below provides articles that may be helpful to you in completing case 2.
Please also see the "Video tutorials" tab on the left for brief information on how to use various databases to find information for your case studies.
Case 2: Project Manager articles
Use one of the following articles to inform your discussion of the role of a project manager.
General Manager
Use one of the following articles to inform your discussion of the role of a general manager.
External versus Internal hiring
Use one of the following articles to inform your discussion of the advantages or disadvantages of hiring internal vs. external candidates.
- Search more articlesClick on this link to see search results for articles on external hiring AND promotions, more than 2 pages. You can further narrow these search results to MAGAZINES and TRADE PUBLICATIONS in the Source Type box (see image below) on the left sidebar within the database as shown below.
Internet Marketing
- Articles on internet marketingThis link provides search results for articles on business AND marketing trends, greater than 2 pages. Narrow these search results to MAGAZINES and TRADE PUBLICATIONS in the Source Type box (shown in the image above) on the left sidebar within the database..