Learning Commons: BUS: Resources for Business Research: Advertising &amp; Marketing Research

Consumer behavior and opinion resources

Statista This link opens in a new window
Find statistics, consumer survey results and industry studies from over 22500 sources on over 60000 topics in this leading statistics database.

American Customer Satisfaction Index
provides monthly "in-depth coverage of various sectors of the economy throughout the entire calendar year."
Consumer Expenditure Survey
From the Bureau of Labor Statistics this site provides "information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers."
Marketing Charts
Provides a variety of charts related to various sectors - updated daily
Nielson Insights Reports
News and reports on the latest industry and consumer trends. Much, but not all, content is free on this site.
U.S. Census Data
Easily locate census data on people, places, and communities.

Ad Council
A nonprofit organization that creates advertising campaigns to increase awareness of important societal issues.
Advertising Research Foundation
A membership research organization devoted to the scientific practice of advertising and marketing.
American Marketing Association-Philadelphia Chapter
Association of National Advertisers (ANA)
Internet Advertising Bureau
Radio Advertising Bureau
Television Bureau of Advertising